Cycle 4 Sam

Up to 300 Adelaidians turn out for Cycle4Sam


The memory of a brave young boy shone brightly last night as up to 300 Adelaidians turned out to support Cycle4Sam – raising funds for Paediatric Palliative Care.

Cycle4Sam Directors and Sam’s parents, Marty and Michelle Roberts, paid tribute to all who attended the sold-out event, predicting it raised over $15,000 for the Sam Roberts Family Fund, supporting the Women’s and Children’s Hospital Foundation.

In September, riders will embark on a 1030km journey in memory of four-year-old Sam Roberts, who passed away from a rare genetic disease in 2005.

“It was a fantastic night and we sincerely thank all those who came and made it such a success,” Marty said.

“We honoured Sam and all the families who still face the challenges of a life-limiting illness of a child – families from across the state.

“The quiz was hotly contested and silent auctions were a real bargain zone and attracted intense interest.

A handful of Cycle4Sam riders returned to training today following a midnight finish last night at Pembroke Senior School.

Starting September 24 about 18 Cycle4Sam riders will begin the 1030km route from Flinders Ranges to Adelaide, via Yorke Peninsular and the Barossa Valley – finishing October 1 at the Women’s and Children’s Hospital.

South Australian Nurse of the Year Sara Fleming told the crowd last night that Sam Roberts’ legacy had “changed the culture” of paediatric palliative care.

“Cycle4Sam and the Sam Roberts Family Fund have brought about a huge change – bringing care to the wider family groups of the children being treated by the unit,” Sara said.

Cycle4Sam has been conducted every two years since 2006, funding a family suite in the Women’s and Children’s Hospital as well as on-going funding for an art therapist to help families through the challenging times faced when a child receives a life-limiting diagnosis.

This year’s fund raising target is $60,000, which will go to continued funding of an art therapist, a therapy room in the Women’s and Children’s Hospital as well saving for a holiday house in Adelaide for families being treated by the Paediatric Palliative Care Unit.

Marty told the crowd last night this year’s route would take in some of the state’s natural highlights.

“We unashamedly design our rides to take in the most stunning scenery available – there’s nothing like cycling through beautiful landscapes with your mates and friends and Cycle4Sam supporters,” said Marty last night.

Highlights last night included honouring Kate Allan, an intensive care nurse who treated Sam while he was alive and who has this year raised approximately $2000 for Cycle4Sam through sponsorship of her participation in a half Ironman in Cairns earlier this year.

Other key sponsors of the night were Packers home products, Harris Foundation, Steve Waugh Foundation, TSA Telco Group, Tour Down Under, Adelaide Football Club, Genesys Wealth Advisors, MegaBike and Ward’s Shoes of Norwood.

Cycle4Sam IV continues to seek corporate and individual donors, who are invited to:

  • Make a donation at
  • Join the Facebook group for Cycle 4 Sam at
  • Follow Cycle4Sam IV on Twitter at!/cycle4sam
  • Visit the Cycle4Sam website at

Media contact:

Jeremy Roberts, Ball Public Relations

8271 4377

0410 543 708


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